Volume 6: Issue 1

Winter 2017 Special Issue: Consuming Gender

Assuming Gender is a Cardiff University project, comprising a journal, seminar, and lecture series. This interdisciplinary project is dedicated to the timely analysis of constructions of gendered texts, practices, and subjectivities and seeks to engage with contemporary conceptions of gender, while participating in the dialogues and tensions that maintain the urgency of such conversations.

Editorial

Welcome to this special issue of Assuming Gender, dedicated to various issues of consumption and gender.

Megen de Bruin-Molé, Daný van Dam, and Akira Suwa

Consuming Gender: Identity Construction under Global Capitalism

Articles

Joshua G. Adair

'More than slightly mad': Beverley Nichols and the Merry Hall trilogy

Megan Behrent

From a Woman's Right to Choose to 'A Woman's Right to Shoes': The Commodification of Feminism and the Politics of Choice from Fear of Flying to Bridget Jones' Diary

Lauren Zwicky

Gendered Consumption as Cruel Optimism: Purchasing the Feminine with Electrolux and Meybelline

Reviews

We Were Feminists Once: From Riot Girrl to CovergirlⓇ, the Buying and Selling of a Political Movement

(Review: Sandra Cox)

Twenty-First Century Feminism: Forming and Performing Femininity
(Review: Danielle Mariann Dove)

Entering Transmasculinity: The Inevitability of Discourse

(Review: Rhi Humphrey)